The most stylish luxury men’s watches for spring 2024 (2024)

If you’re looking for a new timepiece this spring, you are in for a treat. Watches of Switzerland is celebrating 100 years since it opened its doors, and such is its power as a retailer that a series of brands has partnered up to create limited-edition (1 to 100, of course) watches. Cartier is first with a gorgeous brushed-gold sunray-dial Tank that will only be available in the Watches of Switzerland stores — this is exactly the sort of timepiece that will get collectors excited, so if you have the means, get in line fast.

Meanwhile, Bulgari released a selection of watches at LVMH watch week in January (more will come in April), including a new version of the hugely successful Octo with its superslim, angular Seventies-style case. For the first time the dial comes in an impossibly hard to define shade of dusky pink (it’s a bit Farrow & Ball Dead Salmon and they call it Tuscan Copper). Look out for it on the chicest wrists this summer.

Omega has something special for summer, too — the brand is gearing up for the Olympics in Paris in July as the official timekeepers (and will launch a special edition nearer the time). To fill the gap before then, there’s a nod to the moon. The history runs deep here, Omega having been the watch supplier to the Nasa astronauts since the Sixties, including providing the first watch worn on the moon. The new iteration — A Dark Side of the Moon — celebrates the astronauts of Apollo 8 becoming the first to fly to the “dark side” and travel out of radio contact with mission control on Earth. One for the space geeks out there, but also a very smart all-black sports watch.

As for Audemars Piguet, its new tranche of launches includes a white-gold Royal Oak for the ultimate in stealth wealth (only the initiated will know it’s not steel) and a new gold alloy called “sand gold” that hovers between white and pink and changes appearance depending on the light and angle. Plus, there’s lots more newness to come early next month, when Rolex, Patek Philippe, Cartier and a host of others will launch their products for the year. In other words, watch this space.

Related articles